Meet Ashley Fiore: KlariVis’ Chief Business Intelligence Officer

Hey there, I’m Ashley Fiore. If you don’t know me, I’m the Chief Business Intelligence Officer here at KlariVis and part of the original crew that built this platform six years ago.

I didn’t start in tech, and I never set out to work in software. What got me here wasn’t a straight line (besides, if it were, I’d probably get bored of it). It was by raising my hand, trying something new, and figuring it out as I went. I didn’t follow a blueprint. I built my path one formula, one feature, one deadline at a time…

…just like KlariVis! Let’s get into it.

Small Town, Self-Taught

I was born near the New York–Pennsylvania line, eventually landing in Roanoke, Virginia by way of Mississippi. I was a young adult when I became a parent, which meant college and career didn’t follow a traditional path. I earned my associate’s degree locally, finished my business degree online, and worked full-time the entire way through.

Accounting came first: I loved the logic and the structure. It made sense, but it didn’t take long before I wanted more than the balance sheets I stared at every day — I wanted to solve harder problems, the kind no one else wanted to touch. That curiosity is what pulled me out of back-office finance and into business intelligence before I even had a name for it.

The “Baby Banker”

I first met my KlariVis teammates while working as controller at Valley Bank. Kim Snyder (founder & CEO of KlariVis) was their CFO at the time, and my job often involved tracking down the answers she needed: Why isn’t this balancing? What’s behind that variance? How do we explain this trend?

These weren’t “just” accounting questions — they were data questions. At the time, the answers to those questions weren’t readily available. So, I went looking.

I was the newest to banking out of our founding team — the “baby banker,” as they liked to call me. But I understood the data, I understood the systems, and I wasn’t afraid to pull things apart to figure out how they worked. I wasn’t hired to build software, but when no one else had the time to dig into Power BI, I did. When the first prototype was clunky, I rebuilt it. When we realized we had something bigger than a workaround, I stayed up late learning the tools we’d need to prove it.

That’s how KlariVis started. Not with a grand strategy and roadmap, but with a problem no one else had solved yet, and a team dedicated to figuring it out.

From Prototype to Platform

I didn’t expect to become a product leader. I didn’t expect to love writing DAX (IYKYK 😉) or get excited about making systems run smarter behind the scenes. But the more we built, the more I saw how impactful this could be. Banks didn’t just need prettier reports, they needed a better way to work.

While building the product, I was able to pull from my own experience — knowing the pressure of monthly closes, the frustration of chasing down numbers, the time lost to manual processes…We weren’t building abstract dashboards. We were solving the exact problems we wrestled with on the daily, and that thousands of bankers still do today.

That’s still what motivates me. We’ve grown a lot, but the goal hasn’t changed: simplify the complex, create visibility, and help our users do their jobs better.

What’s Got Me Fired Up Now?

Right now, it’s householding. For years, I saw firsthand how painful it was for banks to piece together customer relationships manually. It was a two-day process every month — and that’s if everything worked. We’re building a way to automate that work and make it intelligent. When it’s live, it won’t just save time. It’ll change the way bankers understand their customers.

That’s the kind of impact I want to keep making — small changes that unlock huge shifts. Better insight. Faster coaching. And more confident decision-making across the board.

What advice would you give your 18-year-old self?

Keep showing up. Do the work. Don’t wait until you’re 100% ready — because you never will be. Most of what I know today came from taking a step forward before I even had a hint of an answer and trusting that I’d figure it out along the way.

If something doesn’t exist yet, build it. If something doesn’t work, fix it. That’s how KlariVis started. And that’s how I plan to keep leading my team.